The early years
Fallowgate Limited, owners of the BATRIBIKE brand of Electric Bicycles was incorporated in 2007. It is a Family Company owned and run by four Directors. Brothers, Steve and Ralph Coulson, together with their wives, Jackie and Sue.
Prior to introducing our own range, Steve and Jackie were selling and providing after sales support for ranges of battery powered bicycles from other manufacturers. Over their time dealing in these bikes it quickly became apparant that there was a shortfall in Customer Care from these brands and it was often difficult to get parts or advice in a timely manner. Many of the models also lacked essential features which were considered desirable by the Customers at the time.
Batribike established 2007
In 2007 it was decided to introduce our own range of Electric Bikes and have these manufactured in China for cost effectiveness. The aim was to produce an affordable bike but not compromise on quality. Ralph and Sue joined the business and Fallowgate Limited was formed. The BATRIBIKE® brand name was also registered as a Trade Mark and the website and branding began.
Customer feedback is important
The Company was strictly retail at this time and attended many Caravan and Leisure Shows around the UK. Extensive knowledge and Customer feedback was gained over the next couple of years with hundreds of bikes sold. All of this information was essential to making sure that our range of bikes improved and addressed the needs of the market without losing sight of our target of the affordable end of the price banding.
We then started to be approached by bike shops and other specialist outlets with a view to them selling our bikes. We took on a few dealers and offered extensive support and training to ensure that our hard earned reputation was maintained throughout our supply chain.
We now have a network of hand picked dealers around the UK and Ireland where you are able to buy a Batribike and get it serviced and supported. Our dealer base is growing year on year and our products continue to include technology enhancements and updates to match the requirements of a demanding and growing customer base.
Hand built in Europe
In 2016 we decided to move our production to Europe. We launched the new European built bikes at the Cycle Show in September 2016. We work very closely with ProMovec, a Danish company who design electric systems for bicycles. They started at a similar time to Batribike and share our core values of quality and service. Our bicycles are hand built specifically for Batribike to a high quality and are tested to all the relevant standards.