Batribike Dash on the Apprentice

POSTED: 12th June 2013
AUTHOR: Sue

Batribike’s Dash electric bike featured on the BBC’s The Apprentice!

We are delighted to have been involved in the 2013 series of The Apprentice. Episode 7 which aired this evening was based around the October Motorhome and Caravan Show at the NEC in Birmingham.

The task for The Apprentice teams was to sell different value items to showgoers over one specific day. We were especially pleased that both teams wanted to choose the Batribike Dash, they thought that its wide appeal in the leisure market would help to make them the winners.

The teams got the opportunity to quiz Batribike director Sue Coulson in an effort to show that they should be the ones to be chosen to sell the Batribike Dash electric bike on the day. The team that showed the most interest and enthusiasm for the bike was chosen.

Despite being tucked away in a corner of the show the team were able to make sales of the newly launched Dash. Their combined product sales on the day made them the winners of the week 7 task.

The winning team could clearly see the market appeal of the products that they chose and the Batribike Dash contributed to their winning combination.

The Dash was one of the key components of the programme and was also featured on the follow on programme – The Apprentice, Your Fired, hosted by Dara O’Briain.

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