Cycle Show Sees Big Increase in Electric Bike NumbersPOSTED: 4th October 2012
The Cycle Show has just had its second outing at the NEC having moved from Earls Court in London last year. The NEC venue works very well being centrally located and having much more space to allow for outdoor riding tracks. Electric bike exhibitor numbers had doubled from last year and the Batribike stand was well placed, catching the eye of trade and retail customers alike.
Electric bikes share a test track with the ‘human assisted’ road bikes. This year the track featured a ‘hill’ for the first time. This was put in specifically for the use of the electric bikes, as most end users want to know how they will cope with inclines. The marshalling area for the demo bikes proved just how popular electric bikes are becoming and how the market is growing. Last year the split between electric and non-electric in this area was approximately 50 / 50, this year the split appeared to be 75 / 25 leaving the standard road bikes in a much smaller area.
Batribike had an exciting new stand layout for the 2012 show and we were delighted to get complements on the design from the trade and retail customers. Having some of the bikes up on podiums meant that showgoers could really get a good look at the detail of the bikes. Many could not resist touching the very tactile frames, the lacquered, brushed aluminium was really shown off to its best advantage.
Batribike’s new folding electric bike, the Dash was on display ahead of its launch at the Motorhome Show (also at the NEC) on the 16th of October. The white step through frame and black accessories proved to be popular with many comments on its stylish good looks. Exciting features such as the magnetic catch to keep it folded neatly and the bell incorporated into the brake lever enhanced its desirability.
In the test ride area the Batribike models were popular and we were busy throughout the show. We were astounded by just how far the bikes were ridden on the short circuit during the four days. The Diamond LCD, Granite XL and Granite LCD covered a total of 120 miles between them. The Breeze and Diamond LS, which do not carry an odometer, were just as busy.
The interest in cycling that has been generated by the Olympics was very much in evidence, medallists attended and signed autographs for show visitors. Cycle racing was held outside after the show closed on Saturday. As we crossed the car park at the end of the day we saw the riders coming back around the corner to return to the main viewing area. See my short clip of the cycle racing on YouTube.