Motorbike dealers turn to electric cycles to broaden product range

POSTED: 11th February 2013
AUTHOR: Sue

All forms of electric transport are currently hot topics within the green energy sector but now motorcycle dealers are seriously considering electric cycles to widen their customer base.

Following the recent successful MotoExpo – the trade only motorbike dealers show – Batribike is pleased to welcome Roy Jervis Bike Shop in Ripley and The Walton Road Garage in Molesey, Greater London, to its dealer network.

Discussing electric cycles at MotoExpo 2013

Discussing electric cycles at MotoExpo 2013

The Electric Expo section of the NEC based MotoExpo was well attended with a range of electric powered bikes. High power electric motorbikes such as the Zero with a top speed of over 70 mph and the moped equivalent ElMoto, were shown alongside electric cycles from Batribike.

Electric cycles are classified as bicycles and as such do not require an MOT, tax or insurance and you do not have to wear a motorbike helmet. They can be legally ridden from the age of 14 and can go anywhere a bicycle can go such as dedicated cycle paths and lanes.

Motorbike dealers were impressed with the commuter and leisure possibilities provided by electric cycles. They have embraced the opportunity to join the greener transport revolution that is aiming to reduce congestion and emissions in our cities and towns.

Early morning snow at the NEC

Early morning snow at the NEC

This was the second year that Batribike had exhibited at the show, returning after a very positive experience last year. The poor weather with snowy conditions caused visitor numbers to be lower this year. Despite this, the interest in electric had not diminished with motorbike dealers being very targeted in their information gathering. There was also much interest in the fact that electric cycles can be ridden from the age of 14. Dealers could see the possibilities of getting youngsters onto electric bikes at an early age and then being able to upsell to these fledgling customers at a later stage.

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